Sunil Misra – Director, IEEMA

Sunil Misra – Director, IEEMA

“I am professionally working full time with IEEMA but entrepreneur abilities are definitely needed in leading any organization because there are times...

Dr.NaagarajSubramanya Managing Director, NSoft India
Rajesh Doraiswamy Joint MD and CFO, Salzer Electronics
Ashish Chaturvedy Marketing Manager, ducab

“I am professionally working full time with IEEMA but entrepreneur abilities are definitely needed in leading any organization because there are times when you are required to study the environment, anticipate and calculate risk.”

What has been your value addition to IEEMA’s development since you joined?

I had joined IEEMA in its 66th year and lot of valuable contribution of my predecessors has already established the association as well as a recognized body of Electrical Equipment Manufacturers. My predecessors were all based in Mumbai and for the first time the Executive Council and President IEEMA suggested that the Director General should be based out of New Delhi for improving the connect and partnership with various arms of the government and also to make it more visible in the national space. Now it is for my members to judge if I have been able to do it. The mandate given to me was also to make IEEMA more relevant to membership in changing times and also penetrate deeper into the States for IEEMA activities and connect. Again it is best to the answered by IEEMA members if such changes are perfectible.

 

How would you define your style as an entrepreneur?

I am professionally working full time with IEEMA but entrepreneur abilities are definitely needed in leading any organization because there are times when you are required to study the environment, anticipate and calculate risk. It is also important to read people understand and manage them to an for the benefit of IEEMA. Working closely with industry government utilities regulatory bodies, media is a complex endeavour which needs to be suitably woven.

 

Indian government has announced initiatives such as ‘Pradhan MantriSahajBijliHarGharYojana, “ Power for all by 2019”, Smart Cities, etc. Your overall comments on these initiatives?

The ‘Pradhan MantriSahajBijliHarGharYojana scheme will help India, the world’s third-largest energy consumer after the US and China, to help meet its global climate change commitments as electricity will substitute kerosene for lighting purposes. Lighting in turn will also help in improving education, health, connectivity with the multiplier effect of increased economic activities and job creation.

While Smart technologies should be used for offering better Consumer Service.  Intelligent planning of energy systems that help the end users to be “intelligent consumers”. Inform and educate consumers about their energy usage, costs and alternative options, to enable them to make decisions autonomously about how and when to use electricity and other fuels and water.

Smart meters with prepayment facilities and in home displays will help. Intelligent, remote-controlled energy solutions, e.g. smart thermostats adjusting room temperatures to help reduce system peak loads. Intelligent buildings that care for their occupants.

 

ELECRAMA is now in full swing, How is the response from Indian & overseas participants?

The response has been overwhelming. ELECRAMA 2018 this time will undergo a complete digital transformation and will be full of surprises for all the visitors, exhibitors and stakeholders. ELECRAMA 2018 will have five days of exhibition starting from 10th – 14th March, 2018 at IEML Noida. We will showcase new discussion forums and will have people from various related segments across the globe marking their presence for the first time. 30-40% of the audience will be from segments which were never present on this forum before like Power Electronics, Electro-Mobility and Power Storage.  In addition to the World Utility Summit ELECRAMA 2018 has also introduced the World Contractors Consultants and Channel Partners Congress (W4C), where representatives from across the world will integrate and build relations with the Indian supplier segment.  Global Electrical Equipment Manufacture’s Summit (GEMS), a global platform will be created for the first time for the electricity equipment manufacturing sector to engage and collaborate to strengthen the industry roots further.  A fresh and progressive step in this year’s ELECRAMA is also including the young generation in this age old industry through E-Tech Next. It is a start up pavilion being introduced for the first time in association with TIE and NASSCOM.

Through ELECRAMA 2018 we aim to give new direction and new meaning to ‘electricity’. It will not be a mere Exhibition, but we promise it to be an EXPERIENCE.

 

Future plans for IEEMA

My foremost ad continuously effort is to make IEEMA relevant in the ever changing environment operates. To further establish IEEMA on the world landscape. To make IEEMA a worldclass organization. To be the first reference point for Electrical Equipment industry in India and to be able to assist the government in formulating industry friendly policies which will aid industry to flourish and prosper.

 

“While Smart technologies should be used for offering better Consumer Service.  Intelligent planning of energy systems that help the end users to be “intelligent consumers”.”

 

“A fresh and progressive step in this year’s ELECRAMA is also including the young generation in this age old industry through E-Tech Next. It is a start up pavilion being introduced for the first time in association with TIE and NASSCOM.”

 

“My foremost ad continuously effort is to make IEEMA relevant in the ever changing environment operates. To further establish IEEMA on the world landscape. To make IEEMA a worldclass organization.”

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